Case Studies

Challenge

Client: Plum & Ashby

Industry: Lifestyle

Products: Home fragrance & Skincare items

Challenge

As part of their global expansion strategy, Plum & Ashby wanted to explore opportunities for their products in the Japanese market. They recognised that cultural sensitivity, local knowledge, and market expertise would be essential to successfully navigating market entry in Japan.

Solution

An initial market research was carried out to assess the opportunity for the Client. Following this assessment, Miyoko researched and carefully identified suitable potential distributors. She then approached the short-listed companies on the Client’s behalf in Japanese, gathering valuable market feedback and key insights to share with the Client throughout the process

Outcome

Through direct engagement with prospective partners, Miyoko successfully connected the Client with a distributor that closely matched their ideal partner profile, just in time for the CEO’s visit to Japan. Within months, Plum & Ashby’s products were launched in Japan through a locally designed website, pop-up store, press releases, and social media activities — establishing a strong foundation for future growth in Japan.

Client's comment

"Miyoko went above and beyond to secure a meeting with one of our desired distributors and really understood the position in the market we were trying to achieve. From my first call with Miyoko I could tell they were experts in their field and I felt in safe hands. The timescales were clearly laid out and the work completed on time and presented well. I would highly recommend using their services to anyone looking to break into the Japanese Market.”-- Freya Nicholson, Co-founder, Plum & Ashby

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"Miyoko has been a pleasure to work with throughout our Japan Market engagement. She is highly professional, responsive and proactive, consistently delivering results while managing excellent communication and support. Her understanding of the Japanese market and ability to identify and engage the right partners has been invaluable to our progress. I would highly recommend her to any company looking to explore or expand into Japan." -- Steven Coleman, VisiTech International Ltd.

Challenge

Solution

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Solution

Outcome

Client: VisiTech International

Industry: Life Science

Products: High speed super resolution live cell imaging system

Challenge

Having identified Japan as a market with strong growth potential in healthcare research and development, VisiTech International sought to expand into the Japanese market through an established local reseller specialising in light microscopy and scientific equipment. To identify and engage suitable partners effectively, the company required support from a native Japanese specialist with local market knowledge and cultural understanding.

Solution

Miyoko conducted targeted research into Japanese distributors already handling overseas life science, biotechnology, biochemical, and optical/analytical research equipment, particularly those supplying universities and research institutes.

Following the research phase, Miyoko carried out direct outreach and engagement with carefully selected prospective partners on behalf of the Client.

Outcome

Through direct engagement with short-listed companies, Miyoko secured introductions to several organisations that showed strong interest in Client’s products and technology, leading to direct discussions regarding potential distribution partnerships in Japan.

Client's comment

"Miyoko has been a pleasure to work with throughout our Japan Market engagement. She is highly professional, responsive and proactive, consistently delivering results while managing excellent communication and support. Her understanding of the Japanese market and ability to identify and engage the right partners has been invaluable to our progress. I would highly recommend her to any company looking to explore or expand into Japan." -- Steven Coleman, VisiTech International

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Challenge

The Client was preparing to host a two-day visit from representatives of a prospective Japanese distributor. As this would be the guests’ first visit to the UK and neither representative was confident communicating in English, the Client required a bilingual interpreter who could accompany and support the visitors throughout their stay, ensuring both effective communication and a welcoming experience.

Solution

Miyoko met with the Client in advance to understand the visit objectives and itinerary before accompanying them to the airport to welcome the Japanese guests. During the visit, she provided full bilingual support across all scheduled activities, including site tours, technical discussions, and business meetings.

Beyond interpreting, Miyoko ensured the guests felt comfortable and well looked after throughout both the business engagements and their wider visit, helping to facilitate smooth communication and cultural understanding at every stage.

Outcome

The visit was completed successfully with all planned activities carried out smoothly and effectively. Both the Client and the Japanese representatives were able to communicate confidently throughout the visit, helping to build a strong foundation for a positive long-term distributor relationship.

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"Miyoko has been a pleasure to work with throughout our Japan Market engagement. She is highly professional, responsive and proactive, consistently delivering results while managing excellent communication and support. Her understanding of the Japanese market and ability to identify and engage the right partners has been invaluable to our progress. I would highly recommend her to any company looking to explore or expand into Japan."

-- Steven Coleman, VisiTech International Ltd.

Client: A Midlands-based Manufacturer

Sector: Advanced Engineering

Products: Testing equipment

Challenge

Having identified Japan as a market with strong growth potential in healthcare research and development, VisiTech International sought to expand into the Japanese market through an established local reseller specialising in light microscopy and scientific equipment. To identify and engage suitable partners effectively, the company required support from a native Japanese specialist with local market knowledge and cultural understanding.

Solution

Miyoko conducted targeted research into Japanese distributors already handling overseas life science, biotechnology, biochemical, and optical/analytical research equipment, particularly those supplying universities and research institutes.

Following the research phase, Miyoko carried out direct outreach and engagement with carefully selected prospective partners on behalf of the Client.

Outcome

Through direct engagement with short-listed companies, Miyoko secured introductions to several organisations that showed strong interest in Client’s products and technology, leading to direct discussions regarding potential distribution partnerships in Japan.

Japan Trade Support

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